Vantage research · November 2026
What AI recommends to software buyers
Every month we ask ChatGPT, Gemini and Perplexity the same 150 questions people ask before they buy software, and record which brands the answers name and which sites they cite.
Updated monthlyFirst editionNext edition 1 December 2026 Download the data (JSON)
What stood out
- ChatGPT names the most brands: 10.2 per answer, against 2.7 on Perplexity.
- All three engines named the same brand most often in 4 of 15 categories.
- HubSpot is the brand named most often, in 27 answers across all categories.
- 2.8% of the sites cited are community sites such as Reddit, YouTube, G2 and Capterra.
The brands AI names, by category
Each brand is counted once per answer that names it, across all three engines. Hover a brand for the split by engine.
CRM
10 questions · 30 answers
- HubSpot
- Pipedrive
- Zoho CRM
- Freshsales
- Salesforce
- EngageBay
- monday CRM
- Bigin by Zoho
Most cited sites: zapier.com, hubspot.com, pipedrive.com, salesforce.com
Email marketing
10 questions · 30 answers
- Brevo
- Kit
- Klaviyo
- Mailchimp
- MailerLite
- Omnisend
- ActiveCampaign
- Substack
Most cited sites: zapier.com, mailercloud.com, sequenzy.com, emailtooltester.com
SEO tools
10 questions · 30 answers
- Ahrefs
- Semrush
- SE Ranking
- Google Search Console
- Screaming Frog SEO Spider
- Ubersuggest
- AnswerThePublic
- BrightLocal
Most cited sites: semrush.com, ahrefs.com, seo.com, zapier.com
AI visibility
10 questions · 30 answers
- Otterly.AI
- Peec AI
- Semrush
- Profound
- Ahrefs Brand Radar
- SE Ranking
- Scrunch AI
- AthenaHQ
Most cited sites: semrush.com, tryprofound.com, otterly.ai, ahrefs.com
AI assistants
10 questions · 30 answers
- ChatGPT
- Claude
- Google Gemini
- Microsoft Copilot
- Perplexity
- DeepSeek
- Gamma
- Grok
Most cited sites: zapier.com, dupple.com, chatgpt.com, claude.ai
AI coding
10 questions · 30 answers
- Cursor
- Claude Code
- GitHub Copilot
- OpenAI Codex
- Replit
- Bolt.new
- Lovable
- Replit Agent
Most cited sites: zapier.com, superblocks.com, cursor.com, github.com
Developer tools
10 questions · 30 answers
- Netlify
- Render
- Supabase
- Firebase
- Railway
- AWS Amplify
- Cloudflare
- Argo CD
Most cited sites: digitalocean.com, makerkit.dev, northflank.com, pantheon.io
MCP and agents
10 questions · 30 answers
- Context7
- CrewAI
- LangGraph
- Mastra
- Microsoft Agent Framework
- OpenAI Agents SDK
- LlamaIndex
- Playwright MCP
Most cited sites: github.com, developers.openai.com, langchain.com, mcp.so
Project management
10 questions · 30 answers
- ClickUp
- Asana
- Notion
- Trello
- Jira
- Linear
- Airtable
- Monday.com
Most cited sites: clickup.com, zapier.com, asana.com, monday.com
Finance and payments
10 questions · 30 answers
- Xero
- FreshBooks
- QuickBooks Online
- Square
- Wave
- Zoho Books
- Helcim
- Brex
Most cited sites: nerdwallet.com, quickbooks.intuit.com, fitsmallbusiness.com, xero.com
Ecommerce
10 questions · 30 answers
- Shopify
- WooCommerce
- BigCommerce
- Square Online
- Wix
- Squarespace
- Ecwid
- Big Cartel
Most cited sites: shopify.com, wix.com, forbes.com, woocommerce.com
Customer support
10 questions · 30 answers
- Zendesk
- Intercom
- Freshdesk
- Help Scout
- Zoho Desk
- Front
- Jira Service Management
- Gorgias
Most cited sites: zendesk.com, freshworks.com, helpscout.com, intercom.com
HR and recruiting
10 questions · 30 answers
- BambooHR
- Rippling
- Gusto
- Deel
- HiBob
- ADP RUN
- Ashby
- Justworks
Most cited sites: rippling.com, zapier.com, gusto.com, forbes.com
Analytics
10 questions · 30 answers
- PostHog
- Mixpanel
- Amplitude
- Plausible Analytics
- Fathom Analytics
- Hotjar
- Matomo
- Microsoft Clarity
Most cited sites: amplitude.com, mixpanel.com, posthog.com, plausible.io
Web and design
10 questions · 30 answers
- Framer
- Webflow
- Squarespace
- Wix
- Adobe Express
- Figma
- Microsoft Designer
- Shopify
Most cited sites: zapier.com, wix.com, squarespace.com, webflow.com
All 150 questions
Each question has its own page: which sites every engine cited, where they overlap, and what changed since last month.
AI assistants 10
AI coding 10
AI visibility 10
- best ai visibility tools
- how to track brand mentions in chatgpt
- best generative engine optimization tools
- how to get cited by chatgpt
- best tools to monitor google ai overviews
- profound alternatives
- how to rank in perplexity
- best llm seo tools
- how to check if chatgpt mentions my brand
- best answer engine optimization software
Analytics 10
CRM 10
Customer support 10
Developer tools 10
Ecommerce 10
Email marketing 10
Finance and payments 10
- best accounting software for startups
- quickbooks alternatives
- xero vs quickbooks
- best expense management software
- best payroll software for small business
- best business bank account for startups
- best bookkeeping software for freelancers
- best payment processor for small business
- stripe alternatives
- best spend management platform
HR and recruiting 10
MCP and agents 10
Project management 10
SEO tools 10
Is your brand in the answer?
Check whether ChatGPT cites your site for the searches you already rank for, free. From your AI agent, Vantage checks any question on all three engines and tells you what to change on your page.
How this is measured
Each question is asked once per engine, in English, as from the United States. ChatGPT and Gemini are read the way a person sees them in those apps; Perplexity through its own sonar API with web search on. Brand names are read automatically from where an answer lists what it recommends: table rows, numbered headings and names in bold at the start of a list item. That reading is not checked by hand, so treat a single answer's list as approximate and the counts across many answers as the finding. A brand counts once per answer however often it is named, and spellings of one product are merged (HubSpot and HubSpot CRM). We keep measurements only, never the answer text. 0 of 450 requests failed and are left out. Measured on 2026-11-01; the same questions run again on 1 December 2026. The data is free to reuse under CC BY 4.0, crediting Vantage.