Vantage research · November 2026 · HR and recruiting
What AI cites for “best hr software for small business”
ChatGPT cited 10 sites, Gemini cited 7 sites, Perplexity cited 10 sites. 1 site was cited by all three.
Updated monthlyNext edition 1 December 2026
ChatGPTGeminiPerplexity dots beside a site: the other engines that cite it too
ChatGPT
10 sites · opens with a sentence · has a table · opening 8 words
- gusto.com
- bamboohr.com
- rippling.com
- adp.com
- zoho.com
- joinhomebase.com
- justworks.com
- technologyadvice.com
- zapier.com
- greta.sh
Brands namedGusto, BambooHR, Rippling, ADP RUN, Zoho People, Homebase, Justworks
Gemini
7 sites · opens with a sentence · has a table · opening 29 words
- zapier.com
- sonary.com
- forbes.com
- newsweek.com
- effy.ai
- airmason.com
- stribehq.com
Brands namedGusto, BambooHR, Homebase, Rippling, Zoho People
Perplexity
10 sites · opens with a sentence · has a table · opening 41 words
- zapier.com
- newsweek.com
- gusto.com
- business.org
- techradar.com
- talenthr.io
- ones.com
- hibob.com
- jazzhr.com
- peoplemanagingpeople.com
Brands namednone
Cited by more than one engine
- zapier.com
- gusto.com
- newsweek.com
Is your site one of them?
Ask your AI agent to run Vantage's analyze_citation_coverage for your domain and “best hr software for small business”, on all
three engines, and it will tell you whether you are cited, who is instead, and what changed since your last check.
More HR and recruiting questions
Each engine was asked once, in English, as from the United States, on 2026-11-01. Answers change from run to run, so read this as a snapshot. Download the data.