Vantage research · November 2026 · home
What AI cites for “how to choose paint colors”
ChatGPT cited 4 sites, Gemini cited 0 sites, Perplexity cited 4 sites. No site was cited by all three.
Updated every 3 monthsNext edition 1 February 2027
ChatGPTGeminiPerplexity dots beside a site: the other engines that cite it too
ChatGPT
4 sites · opens with a sentence · has a table · opening 29 words
- sherwin-williams.com
- blog.sherwin-williams.com
- interior-design-trends.com
- images.lowes.com
Brands namedNorth-facing, South-facing, East-facing, West-facing
Since October: new interior-design-trends.com, images.lowes.com; dropped benjaminmoore.com
Gemini
0 sites · opens with a sentence · no table · opening 37 words
Answered from what the model already knows: no sites cited.
Brands namedFlooring, Existing Furniture & Rugs, Fixed Finishes, Establish the Mood and Function, Social & Energetic, Calm & Restful, Understand Lighting and Undertones, Natural Light Direction
Same sites as October.
Perplexity
4 sites · opens with a sentence · no table · opening 16 words
- sherwin-williams.com
- benjaminmoore.com
- dunnedwards.com
- homedepot.com
Brands namednone
Since October: new sherwin-williams.com; dropped acehardware.com, hgtv.com, houzz.com, lowes.com
Cited by more than one engine
- sherwin-williams.com
Is your site one of them?
Ask your AI agent to run Vantage's analyze_citation_coverage for your domain and “how to choose paint colors”, on all
three engines, and it will tell you whether you are cited, who is instead, and what changed since your last check.
More home questions
Each engine was asked once, in English, as from the United States, on 2026-11-01. Answers change from run to run, so read this as a snapshot. Download the data.