Vantage research · November 2026 · tech
What AI cites for “best noise cancelling headphones”
ChatGPT cited 3 sites, Gemini cited 6 sites, Perplexity cited 8 sites. No site was cited by all three.
Updated every 3 monthsNext edition 1 February 2027
ChatGPTGeminiPerplexity dots beside a site: the other engines that cite it too
ChatGPT
3 sites · opens with a sentence · no table · opening 18 words
- rtings.com
- tomsguide.com
- crutchfield.com
Brands namedBose, Sony, Sennheiser
Since October: new tomsguide.com, crutchfield.com; dropped techgearlab.com
Gemini
6 sites · opens with a sentence · no table · opening 26 words
- pcmag.com
- reddit.comcommunity
- whathifi.com
- bgr.com
- recordingnow.com
- crutchfield.com
Brands namedBose, Apple, Over-Ear, Earbuds
Since October: new pcmag.com, reddit.com, whathifi.com, bgr.com; dropped google.com
Perplexity
8 sites · opens with a sentence · has a table · opening 34 words
- rtings.com
- nytimes.com
- cnn.com
- soundguys.com
- whathifi.com
- people.com
- wsj.com
- mashable.com
Brands namedComfort
Since October: new cnn.com, people.com, wsj.com, mashable.com; dropped bestbuy.com, businessinsider.com, pcmag.com, reviewed.com
Cited by more than one engine
- rtings.com
- crutchfield.com
- whathifi.com
Is your site one of them?
Ask your AI agent to run Vantage's analyze_citation_coverage for your domain and “best noise cancelling headphones”, on all
three engines, and it will tell you whether you are cited, who is instead, and what changed since your last check.
More tech questions
Each engine was asked once, in English, as from the United States, on 2026-11-01. Answers change from run to run, so read this as a snapshot. Download the data.